MYTH Case Study

MYTH

The myths and legends of Ireland.

Ring Illustration

THE CHALLENGE

Design and create an illustrative travel app that elevates the user’s travel experience. As soon as I recieved the brief I knew I wanted to create an app that would help people on their travels around Ireland.

TOOLS

Illustrator
Photoshop

THE SOLUTION

The legend of St Patrick, the tale of Deirdre of the Sorrows, this app makes your travels around Ireland that much more magical. MYTH is an app that tells the stories of the myths and legends of Ireland. Through illustrative iconography, the user is able to select their location and hear all about its lore. And once you've finished with the myth? Just tap the star to collect the location icon as a reminder of all the places you've visited.

ROLES

I had to take up a few roles for this project, including:

Role Icon 1

ILLUSTRATION

Role Icon 2

RESEARCH

Role Icon 3

DATA VISUALISATION

Mindmap

MAPPING THE IDEA

To start my thought process and to try and spark some ideas about how I could structure and style the app, I broke down the brief and started mindmapping. One of the most useful sections of the mindmap was where I broke down the most popular travel apps and looked at what elements elevated them and their users' experience. I found that most of the big apps had clear navigation, engaging visuals that helped reinforce the information, and compelling copy. These elements were the core of my app development.

COLOUR

Ireland's myths tend to be mystical and fantastical in nature, and I wanted to create a colour palette that would reflect that. I incorporated deep purples and blues to bring across the mystery of the legends, and to tie in and create Irish connotations, I incorporated pure greens.

STYLE

Much like within the colour palette, I wanted the visuals for the app to feel mystical to the user - almost as though they were straight out of a fairytale book. To achieve this I continued incorporating the purple hues, but started adding oranges and yellows to create a softer feel to the illustrations.

CREATING A FLOW

Mindmap

STRUCTURE

To try and create an easy and intuitive experience for the user, I tried to keep the navigation as clear and simple as possible. Large call-to-action buttons and navigational icons help to ensure that the user is guided smoothly through the app. The swipe up feature in the story cover page also helps to reduce the amount of pages the user has to navigate through.

Mindmap

BEGINNING THE BUILD

OBSTACLES

The largest obstacle I faced was designing the layout of the myth information. I originally had the myth as one long piece of text, but it was clear to see this was an offputting, and not very accessible, format. To solve this, I added icons to help break up the myth a bit and to help reinforce the story.

REFLECTIONS

This was my first attempt at building a user interface from scratch, which meant I had to consider every element I incorporated, as well as actively keeping the user central to my decision making. While it was hard, and at times seemed impossible, it was a steep learning curve and I found some new passions along the way. UX, accessibility and iconography were not areas I expected to enjoy so much, and I do hope users have as much fun using the app as I had making it.